Consumer Behavior for Real Life Organization- myassignmenthelp

Question: Discuss about theConsumer Behavior for Real Life Organization. Answer: SCRIPT for the PPT on Consumer Behavior Chosen journal reference- Chen, C. Y., Lee, L., Yap, A. J. (2017). Control deprivation motivates acquisition of utilitarian products. Journal of Consumer Research, 43(6), 1031-1047. The journal article of Control deprivation motivates acquisition of utilitarian products has been chosen for this paper to conduct. The research has showed that the fundamental desire for control influence product acquisition. There are seven different experiments that are provided in order to conduct this research. Consumers recompense for loss of the perceived control through buying the utilitarian products like household cleaning products or agents. According to the study 1, the basic impacts of the field setting constituting of real purchases. Whereas, the Study 2 and 3 has framed the products as utilitarian dispassionate the influence of control on the product purchase intentions of the customers. Furthermore, according to study 4 the tendency of problem solving mediates the impact of control on the eagerness to practice the consumption of utilitarian products. The reason for this is that these products are associated with the problem solving. Study 5 demonstrated additional pro of and evidences for the account based in capability which shows that the impact is much more pronounced among the common individuals along with high requirement for the cognitive closure that seek to be decisive and hence, it posses higher need to feel effective. Lastly, the study 6 further demonstrates that the control is restored among the individuals with control deprived that acquire utilitarian products, rather than hedonic ones. Recommendations for a real life organization- For a real life organization, Amazon has been chosen. Amazon is at present one of the largest online shopping chains. They drive anywhere from a quarter to a third of choices that are made by the consumers. In Amazon we see, - People who bought this also bought Hence, people could see a well personalized recommendation there. They have a very big impact on the choice of the consumers but still, people do not completely understand what type of products are more possibly to be accepted by the customer when recommended. The below are some recommendations made for it in the field of this research subject that it can apply. The company could sell their services and products in order to access help in the times the customer needs them the most will make their products the utilitarian one. For example, in the month of winter people do make use of sweaters, blankets etc. Hence, it could showcase such products at the very beginning in the month of winter. With the same, the company could exert increased efforts, which in turn will help in making the people that they are valued. For example, it could offer the customers who conduct maximum purchase with various discounts and free gifts. Furthermore, the organization could also implement different marketer induced tactics in order to make it work.